We follow a very strict mentality at Al Hashimi, we don’t ask ourselves ‘how?’, we only ask ‘when?’. All is but a matter of time in the grand scheme of things, and those who know me well enough can tell you that I’m not one to blow my own trumpet, yet at the same time, I take pride in being a part of this team. A team that innovates and thinks outside of the box. A team that gets excited at the idea of new prospects, even if they seem bleak at best.
Take this; an engineer, a pharmacist, and a tech expert join in cahoots in their wild adventure into Oud. Some of our skills are inherent, and some of them are earned over countless hours of hard work and dedication. What you’re about to read is a product of our inherent skills, coupled with an insatiable hunger to constantly push our limits in experiencing new dimensions of fragrance, and so it happened.
The X Collection was born.
X standing for Extract, and while we aren’t the first to devise methods of extraction and offer them on the market, we are the first to develop artisanal extracts. You might ask yourself how? Well, the answer is simple. Until now, all Oud resin seen on the market was produced using post-distillation material. What does that mean for the resin? Well, it means the resin produced has a very low content of essential oil (sometimes close to none), as the bulk majority of it was taken out of the wood in the distillation product.
Yeah, we don’t do that. We’re not here recycling material to make a quick buck. Our extracts don’t leave anything out. When we extract Filipino Oud resin, it smells like Filipino Oud. When we extract Hindi Oud resin, it smells like Hindi Oud. A literal conversion of Oud into Oud, making our X Collection one of a kind on the market.
It has completely changed our understanding of Oud. When heating Oud wood, we now know which part of the scent is due to the pattern of resin formation in the wood, which part is the resin, which part is the wood itself, and which part is the Oud.
And if you thought our new developed technology was limited to Oud, wait until you try our Santal X, which smells more Sandal than Sandalwood itself.
Ladies and gentlemen, I welcome you to the X Collection. Where Sandal is more than Sandal, and Oud is Oud.